Whilst relaxing on Sunday I read an article in the Financial Mail on Sunday about Heather Gorringe. Heather runs her mail order business, Wiggly Wigglers , selling environmentally friendly gardening products from her farm in Blakemere, Herefordshire.
What makes Heather different to other small business owners is the way in which she has embrassed technology for marketing, she does this through her blog this is a great way to stay in touch with your customers (and find new ones), it also gives customers an insight into who you are and what you are about.
Heather doesn’t stop at her blog though, oh no, Heather has gone further with her marketing strategy and has added podcasts (mini interviews you can listen to), this is truly fantastic, through technology Heather is able to communicate with her customers in such an open, and in many instances two way method of communication, this is just great marketing. How can this not be great marketing, it has got Heather and her business what is effectively a free advert in a national Sunday newspaper, ask yourself, how much would that cost you if you had to pay for it?
Are you running a small business, wondering how you should move your marketing forward, are you still thinking about using the local paper for an advert and spending £100ss, think again, look at how Heather is doing it, and all of this does not require you to have deep pockets.