“A conservative estimate from the study says 17 percent of overall media is consumed via the Internet, and Horan notes that other researchers like Forrester have placed that number even higher. Yet, studies have shown that only about 8 percent of advertising goes to the Internet, Horan said.” –Cnet reports
I think that part is really nothing surprising, but in her headline she asks: “Is That Important To You?” Good question, even if you know the answer to her question is a resounding YES!, what does that mean for you? She writes:
[…] Start asking yourself, your team, your advisors but most importantly your clients “how can I have a conversation with you that provides you with the value you seek and in the timeframe that works for you?” […]
In my mind, you have to engage with the internet on several levels, your website should be the starting point and then you begin to add features like:
- Feedback Forms, so clients can let you know what they think on a basic level;
- Newsletter Sign Up Form, so you can communicate news to your clients;
- Discussion Forum, this allows you to have a online discussion with clients about your products / services;
- Blog, this is another way to engage your clients in conversation;
- Wiki, another great way to collaborate with clients online;
- Live 24hr Support Chat, to allow for real time problem solving.
All these are essential, if you are to engage with your clients as business partners. You will learn allot about your business, show your clients you care about them, and have your clients help you to develop products / services your clients want.
It may seem difficult to offer all these services to clients, but for very small business this is not really a problem anymore. By taking a very small business infrastructure approach, with WinWeb OnlineOffice, you can offer all these services to your clients out of the box.
Treat your clients as what they are, your most important business PARTNERS.
Tags: Accountants, Business Development, Business Infrastructure, Business Mentoring, Business Start Up, Client Relations, Entrepreneur, Home Business, Micro Business, Selfemployed, Small Business, smb, sme, SOHO, Very Small Business, VSB, Wiki, WinWeb