Recognising an advisor

Jason Holden has been saying plenty about how to select an accountant who will be an advisor but there's one thing he misses in my opinion. Language.

Let's say you're a builder. When talking to your advisor, would you expect him/her to know what a reduced level dig is about and the cost implications on a contract of a sandy substrate? Say you're a nursing home operator – do you think the advisor should know about spend management on food supplies? How about if you run a nightclub that has live acts – would the advisor know about gig over-riders?

If they do, then there is a fair chance that when seeking advice, you'll have overcome the first hurdle in building a relationship – speaking the same language.

There is a catch. These business specific terms and their business implications are not learned overnight. One way you could think about helping the professional advisor – yes…they need your help as well…remember we're talking relationship…is to run a blog site where you talk about the things that matter to you in business. A great example is Stormhoek, the vinyard blog for a South African winery. It's a roaring success. As is English Cut, a blog by a bespoke tailor. And let us not forget Tinbasher. The name should give you a decent clue.
Of course this cuts the other way. The professional advisor who fails to offer you insights into the profession that are useful to you and written in a language you can understand is not much good to you. Are they?

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