Surveys are unique statistical and analytical tools that can help a business discover a developing trend or attitude amongst its customers and also provide insight into the manner in which its target audience thinks.
Sadly surveys are usually confined to larger companies and SMBs seem to lose out on crucial information that surveys can provide and can make a world of a difference to their business. This is especially true for small and medium businesses that have online shops and e-commerce is crucial to their business. After all understanding the needs and demands of customers is the hallmark of any successful business.
Though surveys require planning and investment, they are well worth the effort. It is important that the focus of the survey is determined before the format and questions are decided. The survey should ideally take not more than 2-3 minutes to complete and should provide the respondents scope to express their views and opinions. In an online shop it is important that the survey is targeted at visitors who have bought products and services and had a chance to experience them.
Finally the data collected from the survey needs to be analyzed to provide insight into the minds of the customers and prospective buyers.