The Small Biz Labs has the answer to this question in it’s posting of today Small Business Volatility Decreasing:
“…. While volatility is not a clean proxy for business or employment risk, it is an indicator of risk. It is interesting that our research shows that employees see working for big companies as increasingly risky, and small business ownership and employment as less risky than it used to be. Because of this, small business employment or ownership is seen as a viable alternative to large company employment by more people. It is starting to look like the data at least in part supports this view….”
This is good news for small businesses, like home-, micro-, lifestyle-, mobile-, SME-, SMB-, SOHO-businesses and personal business, like contractors, freelancer, self-employed and virtual assistants.
Maybe the time has finally come when the big boys are seen for what they are, by that I do not mean they are bad employers, but that they are not any better than small business, just different.