Small Business and Start-Up Efficiency

When I talk here on my blog about outsourcing, bootstrapping or in my company to my fellow directors about more profit, sales, customers and all that with less time, then I’m really talking about improving business efficiency.

I even often misleadingly use the word “grow”, when I really mean efficiency. I’m not one of these people who thinks, that every business wants to grow in size – no, in profit, turnover and efficiency – YES! In todays networked world it is possible to “grow” your business virtually and increase your efficiency at the same time – rather than “grow” your fixed cost structure and decrease efficiency.

Here I just want to talk about which steps one might take to a more efficient small business:

  1. look at you business critically and understand what your core business is
  2. focus on your core business and objectives, do not waste time with non-core activities – outsource those
  3. re-evaluate work processes, remove non-value-add activities, work out how to do that
  4. re-evaluate your outsourced activities, are you getting a professional and efficient service
  5. check your clients perception of your small business, ask for feedback

The drive for efficiency is an continuous effort in every business, not only small and start-up businesses, like SOHO-, SME, SMB-, Micro-, Lifestyle-, Home-, DIY-, Hobby-, Boomer-, Professional-, Personal businesses. It is this kind of thinking that will determine success or failure of your small business venture.

How efficient is your business – to think about that is a much more fascinating way to spend some “free and quiet time”, than watching television – it’s more exciting and rewarding too.

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