Customers are the people who pay money for our services and products or as Peter F Drucker, a US business consultant in the Harvard Business Review once said:
The only profit center is the customer.
Something I think about often in my line of business was said a few years ago by Jeff Bezos, CEO of Amazon.com:
If someone thinks they are mistreated by us, they won’t tell 5 people, they’ll tell 5000.
Michael Dell, CEO of Dell Computer Corporation once coined this quotation:
Customers are your future, representing new opportunities, ideas and avenues for growth.
My favorite last, this one is by W. Edwards Denning, US consultant and author:
Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.