Small Business Wisdom – Customers

Customers are the people who pay money for our services and products or as Peter F Drucker, a US business consultant in the Harvard Business Review once said:

The only profit center is the customer.

Something I think about often in my line of business was said a few years ago by Jeff Bezos, CEO of

If someone thinks they are mistreated by us, they won’t tell 5 people, they’ll tell 5000.

Michael Dell, CEO of Dell Computer Corporation once coined this quotation:

Customers are your future, representing new opportunities, ideas and avenues for growth.

My favorite last, this one is by W. Edwards Denning, US consultant and author:

Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them.

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