Carl Lyons, marketing director of lastminute.com, said in 2000:
Marketing is marketing – it is easy to drape new media in magic, but it comes down to whether it’s a good business or not.
This is a very insightful statement and a good guide when you think about new media, technology and so on for your small business, if it does not move you forward – why do it?
A few more on marketing:
- Marketing takes a day to learn. Unfortunately it takes a lifetime to master. – Philip Kotler, US marketing guru.
- Anyone can build market share and, if you set your prices low enough, you can get the whole damn market. – David Packard, US entrepreneur.
- Music is spiritual. The music business is not. – Van Morrision, Irish musician.