Small Business Wisdom – Marketing

Carl Lyons, marketing director of lastminute.com, said in 2000:

Marketing is marketing – it is easy to drape new media in magic, but it comes down to whether it’s a good business or not.

This is a very insightful statement and a good guide when you think about new media, technology and so on for your small business, if it does not move you forward – why do it?

A few more on marketing:

  • Marketing takes a day to learn. Unfortunately it takes a lifetime to master.Philip Kotler, US marketing guru.
  • Anyone can build market share and, if you set your prices low enough, you can get the whole damn market.David Packard, US entrepreneur.
  • Music is spiritual. The music business is not.Van Morrision, Irish musician.
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