I always look for way to turn a problem into an advantage, so here is my take on the so often mentioned “isolation problem” for small home businesses, free-lancers, contractor, sole-traders and micro-business.
So, you don’t meet enough people to interact with on a personal level? Let me ask you another question, what kind of people does your business need most of all? Customers, right? As a good bootstrapper you know that everything starts with sales, because that is how you get your money. You may very well do all your marketing online and get business that way, but why leave it at that? Think global – do local!
So, now to my solution for your “isolation problem”, I guess you already know what is coming:
- Go and meet people, customer people.
- Go to networking events in your local area.
- Go and join business clubs or start one.
- Run an event from your home.
- Take a business class at your local college.
All these and other events will get you out of the house, open your local paper, call your local camber of commerce, they all can help you to find events and contacts, and start your “isolation-opportunity” marketing and sales drive.
Turning “customer people” into “customer friends” could be the smartest thing you will do this year. Business is so much easier if you know someone personally. You know your “isolation-problem” has turned into an “isolation-business-advantage”, when your customers come around your house to discuss the next business deal and/or for a cup of coffee.
Always think, where is the opportunity in this problem? Once you start thinking like that you will see many new opportunities and the world will become a much more friendly and profitable place. ST.