You know when you read something and you think “ I knew that!” or “Why didn’t I think of that before?” – but you never consciously thought about it, that is when you know you are reading something relevant and informative, to you and your life, business or otherwise.
John’s book is full of those moments, when he talks about ” A Solution to THE Small Business Problem“, marketing. His book fills any bootstrappers heart with joy as he takes you step-by-step to developing your own marketing plan. Along the way you will find many suggestions, like “Why the post office is a great resource” and many more.
Any if you’re thinking about marketing, you should consider this book. As John said:
“If you get nothing else from this book, get this: You are are in the marketing business! Marketing is an all-ecompassing outlook that must inform every activity of you business.”