November 2007
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Day November 20, 2007

People buy from People.

All these personal traits are important, but not as important as EQ - emotional intelligence - which means people who have natural warmth, are optimistic and can empathize with the plight of other people.Who would you rather deal with, someone who seems cold and distant, or someone who understands your problems and can suggest solutions or ideas on a services/product level, but also on a more emotional and beneficial level.... So when you hire, ask about faults, ask about being told off for getting something wrong, ask how they felt when someone else got told off at work?

Benefits, Not Features is what sells!

Know who you are talking to, if you are talking to an industry insider, tell him all the technical details, because he understands enough of the technology to understand the details, and then work out the benefits for himself/herself. If you are talking to a customer who wants to use your service or product to gain a benefit from using you, let him/her know what the benefit is.One word about not being able to show a benefit, I would openly say to my client that there is no benefit from using our product, you may not get a sale, but you will get someone who will respect you and come back, because he/she trusts you.

Small Business Maxim: Have a Passion.

I got up today at 4:00 am, because I have a great meeting set up today, with some people I wanted to meet for some time, and I can't wait to tell them my ideas about the future of our business, so I'm going over my presentation again.I'm sitting here at 5:00 am writing my daily postings to you all, you may think I'm nuts. Or you may think I'm driven by the idea to make small and micro businesses more successful, but whatever you think, it is not "my god is this guy greedy!"Greed is NOT the same as passion!

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