Small Business Success By Being Different!

In my last post I talked about bucking the trend and doing things different than the competition. One of the easiest ways to micro business success is better customer service or just a better customer experience. You know your business better than your customers do, so ask yourself what you would be worried about, if you were the customer?

  • How much time is this going to take?
  • Does this person know what he/she is doing?
  • What is it going to cost?
  • What is something goes wrong?

You can probably think of more questions for your product or service. The trick is to get rid of these barriers and differentiate yourself from your competition. Set up a criteria sheet with all the barriers (worries) your customers might have to doing business with you and try to eliminate them one by one.

You can always try something new with one customer first, see how it works and then fine tune it. If it does not work, think of it as a marketing expense, like so many ads that do nothing for you. If it works you got a new contract, maybe a new customer and most of all a competitive advantage for the future of your small business.

There really is only one definition for business:- to create a customer. ST.

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