Small Business Start-Up Idea – E-Books

The popularity of e-books is growing year-on-year. The advent of new technologies means that they can now be read on mobile phones and MP3 players, whereas before it was necessary to have access to a laptop or desktop computer. The small file size of most e-books allows users to carry around a virtual library on their handheld device. The cost to publish a book electronically is very small so this has now removed the barriers that may have prevented you publishing your work in the past.

Skills needed: If you are very knowledgeable in a certain field and able to write well then you have all the skills you need to start writing your own e-books. If you plan on simply becoming an e-book re-seller then no specialist skills are needed.   

Business environment and set-up cost: The market for an e-book re-seller is truly international because you can provide books in many different languages. The set-up cost varies depending on whether you will write your own books or simply sell them. The cost of writing and distributing is miniscule and relates mainly to the standard website costs. Re-selling books is more expensive because you will first need to buy the re-sell rights, therefore start-up costs may vary from a few hundred pounds to thousands depending on the range of books you will sell.

Marketing Techniques:  

  • Place links to your website in online e-book directories, web-rings and cybermalls
  • Set up an opt-in mailing list and RSS newsfeed to inform customers of new titles added to your database
  • Submit your site to search engines and consider joining popular pay-per-click schemes
  • Find out the surfing habits of the target audience (e-book buyers) and pay for banner advertisements at or become linked to the places they visit
  • Use viral marketing tactics to get your customers to recommend e-books to their friends
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: If your website becomes successful then additional income could be generated through e-book authors buying advertising on it.

Notes: You could become a reseller affiliate for large websites and not even need to host the books on your own website.

Online examples & resources: 

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