Small Business Start-Up Idea – Fund Raiser

Many charities, hospitals, schools and non-profit organisations choose to out-source their fund-raising activities due to a lack of personnel. The majority of annual money raising campaigns last for a short period of time and are highly targeted so you will be able to take on multiple clients across the year.  

Skills needed: This business is ideal for someone with telemarketing experience and an interest in philanthropy. Organisational skills are important and you will need to be familiar with operating a contact database.  

Business environment and set-up cost: The business is mainly limited to within your home nation, due to international call charges and delivery costs making the overseas promotional cost not worthwhile. All you will need for this business is computer equipment, a telephone and a website (although you may need to purchase direct mail lists if you client is unable to provide them). The set-up cost will vary from under a thousand pounds up to five thousand depending on how much you already own.  

Marketing Techniques:  

  • Become actively involved with participating on fund-raising forums and mailing lists. Not only will this help spread awareness about your services, it will help you learn from the experiences of others
  • Make sure you set up reciprocal links with the websites of as many charitable organisations as possible
  • Consider participating in the pay-per-click schemes of popular search engines, or at least make sure your website is maximised for search engine optimisation
  • Add your website to charitable web-rings and link directories
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: If you have high traffic you could earn some extra income through banner advertisements on your website. Another possibility is to sell products that can be used for fund-raising purposes.  

Notes: Your revenue will be generated through taking a set percentage of the money you have raised  

Online examples & resources:  

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