Small Business Start-Up Idea – Weight Loss Consultation

In recent years there has been a far greater emphasis placed on the importance of living a healthy lifestyle. Many people wish to get fit and lose some weight and you may be able to help them do this whilst also earning some money. This will involve online weight loss coaching and setting up an extensive knowledge base that will serve as a point of reference.  

The knowledge base will be primarily motivational and should include success stories from your clients. It will be free to access and as such should be seen as one of your major promotional tools. Your income will come from 1-on-1 and group consultations which can take place through a number of mediums ranging from video conferencing to actually meeting in person. Extra income will be generated through affiliation with weight-loss products such as diet pills or videos that you endorse.  

Skills needed: You will need to have a background in personal training and nutrition or have experience of working as a fitness instructor. If you have a personal success story regarding your own loss of weight it will help immensely when selling yourself as a coach. Because you will be in direct contact with the general public you will need excellent communication skills and an approachable personality. In addition, you will need basic web publishing skills in order to update your website.  

Business environment and set-up cost:  There are no barriers to online international coaching other than language (although even this can be overcome by translation). This is a very low cost business to set up if you own computer equipment already as you will only need to pay to have your website developed and hosted. It would also be helpful if you owned a digital camera so that you could take pictures of some of your local clients throughout their weight loss regime. The overall cost will vary from £3,000 to £9,000.  

Marketing Techniques:  

  • Participate in the pay-per-click schemes of the popular search engines
  • Become mutually linked with as many websites as possible
  • Offer a discount to clients who are able to convince their friends to become customers
  • Launch a mailing list with a lot of regular dieting content
  • Submit articles you have written about weight loss to online health magazines and forums and include a link to your knowledge base and services
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: If you are creative, design your own motivational T-shirts to sell through your online shop  

Notes: The main players in this market (such as Weight Watchers) require you to attend sessions at a physical location so you should focus on the niche of people who do not wish to or cannot do this (for example, through shame or busy schedules). You will need to have a legal agreement in place with all your clients because there are complications relating to weight loss that could potentially result in litigation against you.  

Online examples & resources:  

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