Small Business Start-Up Idea – Seniors Service

The main area of growth in Internet usage in the majority of developed countries is now amongst senior citizens. This group are nicknamed ‘Silver Surfers’ and they have an abundance of leisure time to spend learning, spending and planning their retirement. This business will aim to provide a knowledge base for senior citizens on a range of topics such as travel, entertainment, money and healthy living.  

The revenue stream from this business will come from online advertising with partners who are interested in targeting the lucrative senior market.  

Skills needed: It would be useful if you have previous experience in marketing and are knowledgeable about the interests and issues that concern senior citizens.  

Business environment and set-up cost:  Your website will be of interest to senior citizens from all around the world. The only costs you will incur at start-up are related to the design and development of your website, plus the on-going cost of hosting it. You may benefit from purchasing specialist software to aid with the management of your mailing list and to track where visitors are coming to your site from, as this will give you greater insight about which of your marketing strategies are proving most effective. The overall start-up cost will be between £2,000 and £5,000.  

Marketing Techniques:  

  • Participate in the pay-per-click schemes of the popular search engines
  • Become mutually linked with websites that are relevant to your target market such as leisure activities and healthcare
  • Become actively involved in mailing lists and forums aimed at seniors, remembering to include an attractive signature file that links to your website
  • Consider paying for banner adverts on websites your target market may visit (e.g. cheap travel)
  • Make sure that you have a ‘What’s New’ page with all your latest articles and offers listed (also make this available as a mailing list). You can use viral marketing to spread awareness about your website by making each item easy for the visitor to e-mail to a friend
  • Arrange regular product giveaways with some of your sponsors in exchange for some free advertising. This encourages repeat visits to your site
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: You could sell products from your affiliates aimed directly at seniors on commission through an online shop  

Notes: A website like this will require constant reliable updating with new content in order to get high traffic. You will need to pay for high-quality hosting to deal with serving a large amount of advertisements quickly because a slow website will turn off advertisers and surfers. In addition, your website must not appear too cluttered or confusing because many seniors are relatively new Internet users. You will need to make allowances for your target market to cater for them such as larger font sizes and unsophisticated navigation.  

Online examples & resources:  

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