A lot of companies choose to purchase targeted mail lists to aid their marketing campaign. These lists are highly desirable because they can greatly improve the accuracy of a direct mailing campaign. Your income will come from renting your lists to clients and charging a premium for the most highly targeted or largest. It is up to you how involved you become in the business – you could simply rent the list or you could work alongside your clients to help with their entire campaign. As an alternative, you may decide to make mailing lists of your own which are devoted to a specific topic. These should not be rented out and instead you should sell advertising space on there.
Skills needed: It will be necessary to have some experience of database management along with knowledge of online marketing techniques. Basic web publishing skills will be helpful to allow you to update your website easily.
Business environment and set-up cost: There are no barriers to this business being successful internationally. This is an inexpensive start-up, especially if you already own your own computer equipment. The main cost will involve the design of your website and the purchase of database management software. The overall start-up cost will range from £1,500 to £3,000 (3,500- 5,500 EUR, 5,000-8,000 AUD/USD).
Participate in the pay-per-click schemes of the popular search engines
Place online links to your business at websites, directories and cybermalls
Become involved in newsgroups and forums related to online advertising. Make sure that you have an attractive signature with a clickable link to your website
Consider buying banner advertisements at the websites your target market frequent
Offer a discount to clients who agree to include your clickable logo at the bottom of their messages
Use OnlineOffice to set up web-site, blog and online shop to promote your business online
Complimentary business ideas: You may be able to charge for additional services such as data mining reports.
Notes: This is a very competitive market so you will need to excel in order to be successful. Make sure it is easy for your clients and prospective clients to contact you.
Online examples & resources:
Mailing Lists Online – A good example of this type of business
Your Mailing List Provider – Email marketing software
For previous SME start-up ideas, look through the archive here