Small Business Start-Up Idea – Online Cartoonist / Humourist

If you have a talent for comedy then there is potentially a market for you on the Web. Although it can be difficult to translate a skill like this into money, there are opportunities available. If you can build up enough of a following through a mailing list or website then there is the possibility of attracting sponsorship deals. You can also earn freelance money on the side by providing custom work for clients.  

Skills needed: You need to have a talent for creating cartoons or joke writing.  

Business environment and set-up cost:  Your work has international potential but probably only in countries with a similar culture to your own, because humour is a very subjective thing and what is funny to one group of people may be offensive to another. Start-up costs for this business will likely be low because you will presumably already own the equipment you need if you are seriously considering this as a career. However, you will need to spend money on developing a website and on a marketing campaign to generate traffic. The overall start-up cost will range from £1,500 to £3,000 (2,000- 4,000 EUR, 3,000-6,000 AUD/USD).  

Marketing Techniques:  

  • Participate in the pay-per-click schemes of the popular search engines
  • Become involved in newsgroups and forums related to online advertising or the industries targeted by your ad network, using a clickable banner as a signature that links to your website
  • Place links to your website at web directories related to comedy
  • Write contributions to periodicals and release online press release to promote your work
  • Form partnerships with popular e-zines and provide them with exclusive content
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: Once you develop a loyal following then there is the potential for a large range of tie-in merchandise.  

Notes: Make sure your work does not infringe copyright.  Also, if you are licensing your artwork out to clients then it is important to have clear contracts in place which dictate the terms of the agreement and usage rights.  

Online examples & resources:  

For previous SME start-up ideas, look through the archive here  

 

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