Small Business Start-Up Idea – Virtual Makeover

If you are interested in fashion and cosmetics then you could provide a ‘virtual makeover’ for your clients. This would involve using image manipulation software to preview the effect of various treatments. The money earning potential comes mainly from affiliates (who will pay you referral fees) and from re-selling beauty products.  

Skills needed: You must have good computer skills and be able to use a digital camera and scanner. It will be necessary to have had some previous experience of fashion and beauty consulting.  

Business environment and set-up cost:  There are no real barriers to providing makeovers for international clients because the whole process will take place online (although fashion trends do vary globally). The set-up cost will be low for this business if you own the equipment (computer, digital camera, scanner etc.) and software already. However, you will still need to pay for the design and hosting of your website. The overall start-up cost will range from £2,000 to £6,000 (2,500 – 7,500 EUR, 4,000-12,000 AUD/USD).  

Marketing Techniques:  

  • Make your website easy to find via the major search engines by optimising it with keywords
  • Participate in the pay-per-click schemes of the popular search engines
  • Use viral marketing to encourage your clients to recommend your service to their friends
  • Get your website listed in link directories and web-rings related to fashion and beauty
  • Ask clients for permission to be featured in a ‘before and after’ portfolio section of your website
  • Write articles about fashion and send them to women’s e-zines in exchange for promotion
  • Offer free giveaways and run competitions in conjunction with your affiliates
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: You could sell appropriate advertising space on your website if you generate high traffic. You could also use your website as a gateway to providing hands-on fashion consultancy.  

Notes: This is a competitive market but there is more than enough demand for you to make this business successful.  

Online examples & resources:  

For previous SME start-up ideas, look through the archive here  

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