Small Business Start-Up Idea – Movie Reviews

This business is for people who are huge movie fans and have strong opinions about the latest releases. Your website will be a hub for everything movie-related and the entertainment industry. Revenue for this business will come mainly from advertising, but also through the sale of movie paraphernalia.  

Skills needed: You must be able to critically evaluate movies in your reviews using analytical skills. In addition, you need a distinct and recognisable writing style to set you apart from the multitude of other critics. Basic knowledge of online marketing techniques would be helpful.  

Business environment and set-up cost:  There is some international potential for you in other English speaking markets, but because movies have different release dates and availability worldwide then there is not a huge amount. This is not an expensive business to start-up if you already own basic computer equipment. It would be advisable for you to invest in sophisticated tracking software so you can see where the visitors to your website are coming to you from as this is useful data for potential sponsors and advertisers. You will most likely also need mailing list software in order to manage a large number of subscribers.  The overall start-up cost will range from £2,500 to £5,000 (3,000 – 6,500 EUR, 5,000-10,000 AUD/USD).  

Marketing Techniques:  

  • Make sure your website is easy to find by using search engine optimisation (SEO)
  • Participate in the pay-per-click schemes of the popular search engines
  • Use viral marketing by encouraging readers to forward your reviews to people they know
  • Pay for strategic banner advertising on related (non-competing) entertainment websites
  • Have regular competitions to give away some of the free products you will be sent for review purposes
  • Run an RSS feed or ‘What’s New’ page that will inform readers as soon as you post new content
  • Use OnlineOffice to set up web-site, blog and online shop to promote your business online

Complimentary business ideas: Form a partnership with a newspaper or magazine to get your reviews and articles published in print form. This is worthwhile even if they do not pay you as the additional exposure will generate web traffic.  

Notes: Promoting your website and attracting sponsors is the key to the success of this business. Ensure that it is easy for potential advertisers to contact you.  

Online examples & resources:  

For previous SME start-up ideas, look through the archive here  

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