If you are undecided about the benefits of selling your product via a catalogue then this list may help.
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Raising Awareness – Although it is not as spectacular or has as far a reach as traditional advertising methods, catalogues are a good way of letting the public know that your product exists
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Low Risk – You have very little to lose from being in a catalogue and many firms do not even charge you to list your product
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Less Packaging – There is no need to have attractive expensive packaging to compete on shop shelves. Simple plastic bags and plain boxes are sufficient
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Credibility – If your product appears in a catalogue alongside other successful products it raises credibility. Strong catalogue sales can also open doors to being featured on television home shopping networks
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Manageable Growth – A catalogue will only take a small quantity of your product to begin with and will order increasingly larger amounts once it has been shown to be successful
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Product Line Not Required – You are not at a disadvantage for only having one product to sell, whereas large stores prefer to stock a line of products from the same manufacturer
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Easier to Compete – The catalogue market is a level playing field where both small startups and large corporations sell their products
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Market Testing – You can experiment with placing your product in niche catalogues in order to fine tune your marketing strategy
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National Exposure – You are not limited by geographical barriers and your product could potentially be viewed by millions
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Lucrative Returns – The catalogue market is still extremely successful and if your product is a hit you could generate a lot of revenue for your start-up. Use this money to expand your business and to eventually get your product sold commercially in stores
