Marketing – Small Business Quote of the Day

A small business quote a day keeps you thinking, inspired and entertained 

“Don’t sell the steak; sell the sizzle. It is the sizzle that sells the steak and not the cow, although the cow is, of course, mighty important.”

Elmer Wheeler (1903-68) US writer, Principles of Salesmanship (1936) 

To find previous Quotes of the Day look here 

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