Marketing – Small Business Quote of the Day

A small business quote a day keeps you thinking, inspired and entertained 

“The USP almost lifts itself out of the ruck and wings its way to some corner of the mind.”

Rosser Reeves (1910-84) US advertising executive, referring to the Unique Selling Proposition, Reality in Advertising (1986) 

To find previous Quotes of the Day look here 

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