Marketing – Small Business Quote of the Day

A small business quote a day keeps you thinking, inspired and entertained 

“Manufacturers who don’t test their products incur the colossal cost (and disgrace) of having their products fail on a national scale instead of dying inconspicuously and economically in test markets.”

David Oglivy (1911-99) British advertising executive, founder & chairman of Oglivy & Mather, Confessions of an Advertising Man (1963) 

To find previous Quotes of the Day look here 

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