Here is this week’s news round-up for home business, micro business, sole-traders, freelancers, self-employed and any one who is interested in small business news from Australia and New Zealand:
- Christmas ’tis the time… for sticky fingers: Christmas time means small business needs to be vigilant against theft – and not just from customers.
- Online expansion as a key to keeping customers onside: CUSTOMER retention, rather than acquisition, will be the name of the game in a recession and the internet should play a vital strategy for small businesses, marketers say.
- Why SMB’s cannot afford to ignore BPM: Paul Berger, managing director of Australian owned business software company, Happen Business, (pictured), talks to CRN about Business Process Management.
- Stop marketing one-to-one and start marketing one-to-many: Getting leads and prospective clients used to be a matter of meeting people you hoped were in your target market. If you wanted to do it well, it was a laborious process that required you to remember comprehensive details about people, follow up with them via phone or letter and then try to “close the sale”. In fact, that’s still the way some people work.
- My first downturn: A SmartCompany primer: For many young entrepreneurs, the current downturn is the first time they have experienced anything like it. EMILY ROSS speaks to three business owners about their practical plans to weather their first downturn and keep growing.
- Taking the ‘why’ out of a generation: You can’t run a business without them – but how do you manage them? A small business guide to handling Gen-Y.
- Pressure on small miners as big rivals face cuts: IN an environment where big iron ore miners such as BHP Billiton, Rio Tinto and Fortescue Metals are facing shipment and production cuts, their smaller rivals are doing it even tougher.
- Interest rates tumble in face of financial crisis: Reserve Bank Governor Alan Bollard is expected to hack more than 1 per cent off the official cash rate next week in an attempt to bring down interest rates and revive the flagging economy.
As always this list is not exhaustive, but I hope it will give you a little overview. — ST.