The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.
- Work out what is wrong with your current image – list strengths and weaknesses.
- Identify your customers / stakeholders and what they want from you.
- Get advice on branding (either through research or consultation) from proven experts.
- Build a strategy for change: consider changing logo, updating your product mix or perhaps courting different clientèle.
- Follow-up in six months time to evaluate whether the changes have had the desired effect.
If you have additional tips, please share them in the comments section.