Five Top Tips for a Basic Advertising Campaign

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.


  • Don’t rely solely on word-of-mouth advertising – be pro-active & devise a campaign strategy.
  • Know everything possible about your competition.
  • Stress the benefits of your product / service rather than simply stating features.
  • Whether you are planning on advertising on local TV, radio or in a newspaper make sure you speak to them before starting – they will often help to produce the campaign.
  • Make sure your advertising message is consistent across all mediums e.g. business cards, signs & invoices.

If you have additional tips, please share them in the comments section.

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