The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.
- Don’t rely solely on word-of-mouth advertising – be pro-active & devise a campaign strategy.
- Know everything possible about your competition.
- Stress the benefits of your product / service rather than simply stating features.
- Whether you are planning on advertising on local TV, radio or in a newspaper make sure you speak to them before starting – they will often help to produce the campaign.
- Make sure your advertising message is consistent across all mediums e.g. business cards, signs & invoices.
If you have additional tips, please share them in the comments section.