Many Search Engine Optimization (SEO) consultants and companies have theories about the best SEO tactics, but they don’t always back them up with proven experiments.
I came across one company from Canada which took SEO optimisation into their own hands and learned through experience and extensive testing a few proven ways to boost Google’s rankings of your website.
1. Encourage other sites to link to yours – this may be a well known strategy but it can’t be reinforced enough. Consider joining forces with other companies in your industry “food chain” offering to add a link of their site on your webpage in exchange for a link of your site on their webpage.
2. Leverage Social Bookmarking – Google trusts sites more if visitors bookmark them. The growth of social bookmarking services, such as Del.icio.us or StumbleUpon, makes this relatively easy to do. Install the “Add This” button on each web page so visitors can bookmark your site easily.
3. Post videos that are relevant to search terms – YouTube has proven that video is a powerful attention grabber. It doesn’t have to be fancy or high-budget. A simple 30-90 sec “how to” video that’s relevant to your search term can have a big impact on your SEO optimization.
4. Keep Google in the loop – consider sending Google an XML sitemap which shows your site’s coding each time you make an update. Google will help you correct any errors in your sitemap to make its indexing more accurate and will crawl your site more often if you routinely send it sitemap updates.
5. Optimise each page to a search term – if you have titled all of your title tags the same then Google is less likely to realize you have a page full of content for someone searching for information on, say, “small business infrastructure.” By putting a search term in each title tag this allows you to focus the content of each page and labeling on specific keywords.
6. Have photos and label them – a web page with a photo relevant to a given search will outrank the same page without one, providing you label the photo with the appropriate tag. For example, “small_business_bookkeeping.jpg” instead of a digital camera’s default “123.jpg” will be more effective. As well, be sure to run the same keywords in the “alt text” tag that lets you describe the image for the visually impaired. So many leave these tags blank, but Google indexes them and rewards pages on which a search term appears more often.
There you have it. These simple suggestions have been proven by one company in Canada and I’m sure they could work for every small business interested in getting their site to the top of the Google search listings!