Top 5 Tips for Learning More About Your Customers

!cid_CF682DD0-D4EF-4328-A711-50E49F677CDC The top 5 tips weekly post is always full of hints and tips for small, home & micro business owners.

  • Try to figure out exactly what it is that you want to know about your customer base.
  • Develop a set of questions to ask them.  You could use these for direct mail, telephone marketing or focus groups.
  • Unless you have marketing experience in-house, you may wish to hire a marketing firm to develop questions and analyse findings.
  • Instruct employees to keep a record of all feedback they receive and then discuss it at staff meetings.
  • Make the necessary changes once you know exactly what your customers want.

If you have additional tips, please share them in the comments section.

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