If your small business has a website (which it should!) then you should most definitely consider having a blog. Blogs are not just for rambling musings about peoples’ day-to-day lives and opinions, rather blogs are a fundamental way to improve traffic to your website and expand your business.
Blogs can be a great way to bring new customers to your business, or even to engage with current customers on a more personal level. A blog gives your business a voice, and a personality, and people do business with people. Giving your small business its own voice through a blog can be a great way to build your brand.
Having a blog also enables customers to engage with your business; they can comment on blog posts and have their own say about what it is that you and your small business do, how they think it could be improved and can even respond with praise for you service!
Blogging can also be a great way to increase web traffic. People often stumble upon blog posts relating to information they were looking for and will then visit your products or services from there. Chances were, if they were looking for something you have written about they are likely to be interested in your business!
There is another way blogging helps increase your web traffic, and that is by the increase in relevant, fresh content on your website. If you have a blog on your website the search engines love websites that have regularly updated, unique, relevant content. This in no way means you need to blog every day, but updating your sites’ blog regularly holds many benefits in terms of search engine optimization.
As well as creating a great avenue for fresh content to be displayed on your site, blogging also creates a new way for you to incorporate your key search terms in to your site; without it seeming ‘spammy’ or unnatural – if you talk about what your company does and related fields, chances are the keywords you are focusing on will naturally occur.
I love blogging about business and WinWeb.com – I find it exciting, and an exhilarating part of owning my own business. Give it a whirl, you just might love it!