Sometimes when you are surfing the web you click on a link and you get the error 404 – page not found! This means that, for whatever reason, the internet page you have requested can’t be found perhaps because the URL was mis-typed, or the page has changed, etc.
Over 80% of all purchases are researched online before the item is either ordered online or a bought on the high street.
For your business, not having a website is like the “page error 404” translated into the consumer world; only this time your business will not be found and you will not make a sale – no matter how good you or your products are.
If your small business is not on the web it means your business does not exist!