Social media sites are not longer just the realm of individuals, and those who regularly read my blog know I’m a huge advocate of the power of social media for small businesses. Many companies, from small businesses to multinational organisations, are embracing the benefits of social media marketing, and if your business isn’t you are really missing out! Here are a few ways to take advantage of social media for your business.
Social networking websites like Twitter and Facebook see a huge number of loyal visitors each day. Facebook alone has over 500,000,000 active users, which is a huge pool of potential prospects and customers for your business. By consistently placing relevant and engaging content onto these websites, you will develop a healthy following. You can promote new products, company news and awards, as well as maintaining an ongoing dialogue with your customers and prospects on these sites.
Websites such as Twitter and Facebook also allow you to expand your branding; following the branding on your website through to your Twitter account and Facebook page, as we have done on this WinWeb Facebook Page.
There are also some excellent sites that focus on community video or images. YouTube is undoubtedly the most well known of these sites and can be utilised for marketing purposes. For example, you can add viral marketing campaigns, testimonials and even live product demonstrations.
Your business can easily register with social news sites, such as del.icio.us, Reddit and Digg, to promote your company website. By interacting in these social media news communities, you will start to see increased traffic to your website. For a small business that would otherwise struggle to compete with larger websites and competitors with huge marketing budgets, this is a great way of gaining a ‘stand out’ reputation for their website.
Social media marketing can particularly help small businesses that normally have a smaller marketing budget that needs to work harder. This type of marketing is typically very cost-effective and can help you realise a healthy return on your investment – social media is the ultimate marketing tool for bootstrapping businesses!