Word of Mouth – in my opinion not only the best way to gain new customers, but also the most cost-effective way, is always something to talk about, because happy customers are your word of mouth referral agents, totally free of charge.
John Jantsch in his new book “The Referral Engine – Teaching your business to market itself” , talks about exactly that. Somewhere in the archive of my blog, you will find the book review of his first business book bestseller, “Duct Tape Marketing“!
I started reading his book this morning – big mistake – I did not put it down all day. With this book, John has established himself as the undisputed master of business referral writing, best of all there is a system to referral marketing. John takes you on a tour from the psychology of human referral behavior, in order to gain social credit in your social group, to the implementation of these findings into a easy to follow marketing model for your business, not only to your benefit but that of your customers too.
This has to be one of the best books I have ever read on referral marketing and can fully recommend – or better refer – it to anyone with passion for business.