You think this is a selfish question? Typical of self-centered business people? Think again!
Without the “What’s in it for me?- Factor” there would be no business worth working for, in fact no business worth running.
What’s In It For Me?
The motivation to obtain and maintain business focus.
Because business is not only about making money (at least it should not be), it’s something far more than that, it’s about a vision for the future, changing the world, doing something better than others and undoubtedly many other reasons too numerous to mention here.
As far as getting things done – “What’s in it for me?” – is a great motivator, allowing you to deal with the bad bits (bookkeeping) as well as the good & fun bits of doing something new or different.
What’s in it for you?