These days a I buy my computers from Apple – that used to be very different years ago, I’d buy a PC and compare prices. You may ask why, since Apple Macs are so much more expensive.
Quality is remembered long after the price is forgotten!
~ Gucci Slogan
Expensive, for me, is a long term measurement. It does not stop with the buying process, it has to do with the number of re-installs, down time, ease of use and many more aspects of the product or service I have purchased. Take all that into account and Apple Macs are cheap!
What is more I’m not even interested in comparing products on that level anymore, for me the only question is which of the Apple Macs I’m going to upgrade to next.
Wouldn’t it be nice if you had customers like that for your products or services?
Easy – just make sure your quality is up there and then you will find loyal customers. Combine that with great customer care and you have customers for life.
What is your Quality of Service like?