We humans are social animals – there can be no doubt about that, given the rise of social networking & social media. Social networking is centered around the exchange of ideas, knowledge and more – in other words it helps people to interact.
A business wanting to use social media effectively you’ll need to ask yourself, “how can we as a company add value to this network?”
It is certainly not about selling to the network, but it is about helping members of the network. Now the question is which conversation will bring your business in contact with those members of the network that need your help to achieve their business goals?
Find the topic for this conversation and you will find network members (new customers) you can help!