Internet age businesses need to find a way to be trusted by their prospective clients. Often clients only see a website and never meet anyone personally from a new business they are thinking purchasing from.
One way to overcome this barrier is to enter into a business competition. You don’t even have to win, just get shortlisted or nominated and your “trust credit” will increase.
Your clients will understand that, even-so they never met you, someone had a look at you and your business and thought it to be note-worthy – that’s often all it takes to cross that “I don’t know (trust) you barrier”.
Once you earned “The Trust”, make sure you keep it.