November 2011
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Day November 28, 2011

‘Build it and they will come’ leaves too much to chance

There’s an old adage “Build it and they will come”. I’m not sure where it originates from but it was popularised by James Earl Jones, playing Terence Mann, when speaking to Ray Kinsella, played by Kevin Costner, in the film: Field of Dreams. I’ve heard this seen and heard this idea used in business, particularly…

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