Business should be simple. Simple is good. So why complicate the hell out of it?
Business to business relationships or business to consumer relationships?
We all use social media, have we learned nothing? Are you social with Siemens, just because you bought their washing machine?
I should think not.
You may be social with the people who recommended the Siemens washing machine, your friends or family.
It is no longer about B2B or B2C, it’s all about People to People (P2P)!