Ever wondered why nobody cares about your business, yet everyone tells you it is a good (or great, etc.) business?
Here is why:
- Good is middle of the road
- Good is not Remarkable
- Good is boring
- Good in not inspiring
- Good is never remembered
Your business needs to be remarkable at something.
If you sell boring products, like washing machines, have a remarkable service.
If you sell accounting software, make it part on a remarkable, integrated software suite.
How can you make your business remarkable?