Gloomy news everywhere, apparently the world economy is heading for another recession, the Euro leders still can’t get it together, more austerity on the way and so on….
How can a SME/SMB survive in these circumstances?
Answer: ‘Mafia Offer – An offer a customer can’t refuse!’
In my last post I wrote about value propositions and how important it is to create value for your customers.
A Mafia Offer is the same thing in a way, you must work out how you can help your customers survive this economic downturn and then present it to your client. In other words you have to create a value proposition that would be foolish for your customer to ignore.
Make no mistake about it, there is business to be had, no matter how deep the recession, you just need to look for it.