Yesterday I had reason to ponder the business model of copying products and services of others, or in this case more specifically us.

Why do people do it?

It is cheap, you don’t have to develop your own ideas and it works sometimes very well, i.e. if you buy a franchise for example.

But the fact remains, you do not have a self-sustaining business model. You are limited by ideas that are not your own.

If you do it without consent it is criminal, you get sued!

All you’ll ever be is a knock-off merchant.

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