The above statement was one of the key messages from the recent ‘Small Business Week’ held in Chicago, USA which ran at the beginning of October. And there is more than a little truth in that statement – marketing events, even in these days of online networking, are extremely important for every business.
However, if you’ve ever attended one of these events as a visitor rather than an exhibitor, you’ll know that it can be very difficult for any one person or team to stand out and, after a few hours of meeting and greeting, you can struggle to remember more than just a handful of names.
You’ll probably also have an armful of promotional gifts, most of which will end up in the back of a cupboard or straight in the bin. And it is this last point that can really help you and your business stand out.
While most of your contemporaries and competitors will be trying to lure people with free pens, calculators, calendars and mouse mats, you should be giving them custom USB sticks in this day and age.
USB sticks are great gifts because they are so useful (it’s a decent bet that you’ve used one in the last few days) and can be pre-loaded with lots of content about your company. You can also fill the stick with promotional vouchers, thus encouraging the recipient to at least pop it into their machine.
They can also be designed to fit almost any brief. The technology within the stick itself is very tiny, so the casing can be almost whatever you choose. The casing can also be branded with company logos and slogans and, depending on how well you know your audience, the sticks can be personalised.
The great news is that as promotional gifts, USB sticks are relatively inexpensive. While they may cost slightly more than a branded pen, you can be sure that this is one gift that will certainly not end up in the bin.
This helpful article was sponsored by Branded USB Promo.