Stretching your budgets into the realms of SEO and online marketing can often be tricky. That being said you don’t have to spend a penny on your online marketing efforts if you don’t want too, with just a little time and some creativity you can do wonders for your online presence and overall visibility within the search engines.
Here are my top tips for small business SEO that are of course free!
Tip 1: Start a blog
Adding a blog to your existing site is a great way to drive additional relevant traffic via longtail keyword phrases to your site. It’s also a great way to grow the authority of your site and grow an audience that you can later use as leverage among other things.
If you regularly blog, your online presence will slowly grow, especially if you’re writing high quality, authoritative content. You will be known as an authority on your subject, which will keep your customers coming back to you for your advice and ultimately your products or service.
Your blog can also attract you links, which are great for referral traffic and can help increase your rankings within the search engines.
Tip 2: Leverage Partnerships
Chances are you already have many different business relationships and partnerships. You can try leveraging these to your website’s benefit, by asking them to link to your site from theirs.
Suppliers are a great one for this as they want to link out to all the great companies they supply to, so it’s a win, win. Other than a link and a mention, in the eyes of your customers this is great social proof and will likely make you much more credible, especially if it is a well-known supplier.
Tip 3: Ingrain SEO within your entire Business
Let’s carry on with the linking element of SEO, as this will give you the biggest wins! Think about how you can ingrain this across your entire business. For example you might want to add a polite ‘link to us’ message in your email signature. Whilst quite a minute thing (taking no more than a couple of minutes to implement), this will keep working for you every time you send an email. Sure, not everyone who sees it will be able to provide a link but who cares; it’s no extra work for you once it’s set up.
Depending on your business there will be different ways you can ingrain SEO within your business, you just need to be a little creative.
Tip 4: Use the Tools Provided
Even with an incredibly tight budget there are a number of tools available to you, such as exploring social. Is there an audience for you on Twitter? If not find out where your target audience does interact online. Maybe it’s Google+, if so put your effort into that. Sign up to Google Local, it’s free and will give you fantastic visibility within the search results for your local search terms.
Consider PPC advertising too. You can often get free vouchers from Google, make yourself a campaign and see if it works for you, try supplementing your organic listings where you might not rank as highly or maybe where you want to maximise your visibility for a high converting term.
Whatever you decide to do, don’t just follow the crowd; learn from your competitors but don’t just follow them and copy what they are doing. Try everything, keep what works for you and don’t forget to question everything!
A sponsored post by 9xb, a digital agency based in Harrogate, North Yorkshire, offering web development, SEO, mobile and ecommerce solutions.