Top 5 Tips for Making Email the Cornerstone of Your Business

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Top 5 Tips posts from the SME Blog are always full of hints and tips for small, home & micro business owners.

1. Although email has lost ground to social media and instant messaging in recent years, it is still one of the quickest ways to get hold of people. Many business people don’t check their social media profiles regularly, whereas any email sent to them will most likely go straight to their smartphone. If you want to guarantee that they will see your message, email is still the next best thing to actually phoning them or meeting in person.

2. The cost of email is now cheaper than ever. There now numerous cloud based email services that provide email accounts that are more than sufficient for the majority of small businesses. If you need email accounts for everyone in your company you can find a provider who will offer this at not much cost – allowing you to start promoting YOUR brand every time you send an email, instead of promoting Google!

3. Email is still one of the more secure and private ways to message people. It’s more difficult and requires a lot more specialist knowledge to intercept an email than it does to get hold of a letter or fax. Faxes with sensitive information are often left on fax machines in plain view of the whole office. Email is also a lot simpler to store in bulk and create an archive that can be easily searched.

4. Although its death is often heralded, email marketing is still a very commonly used communication tool used by almost every large corporation. Why do they still use it? One reason is that they can see measurable results every time they send out a promotional email. They can tell exactly who clicked the links in that email, the time of day that they viewed it and a lot of other information that allows them to make each email marketing mailshot a bit better.

5. Using email is a good first step to allow your small business to collaborate on projects together. As your business grows you will likely find yourself switching to dedicated project management software and applications but email should be sufficient if there are only a couple of people in your business right now.

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