Micro businesses have never been more popular than they are today. According to figures produced by the Department for Business, Innovation and Skills in its annual Business Population Estimates, the number of private businesses has increased for the 12th consecutive year. The majority of these new businesses have less than 10 employees, which puts them in the micro business bracket.
The figures show that around 95% of the 4.8m UK businesses are classed as micro businesses. This of course means that there is lots of competition and micro production businesses must do their best to ensure their products stand out from the rest. One of the most effective ways is to achieve this is through the use of professional labelling, which is now much affordable thanks to the use of high quality digital printers. So, what elements should you look for in your digitally printed labels?
1. Image Clarity & Colour
Your first concern when identifying a suitable label manufacturer should always be the quality of the image that they can deliver. It is obviously vital that your company name and logo is easily identifiable if you are to increase the brand’s profile. Likewise, the colours that are used to produce the labels must match your company’s branded colours perfectly. It is therefore wise to check that your label provider is using a modern digital printer with 1,200dpi resolution, which will deliver fantastic image clarity and perfect colour matching.
Some printers only offer long run printing, which is best suited to larger companies that require high numbers of labels and can forecast demand well in advance. Micro production businesses, which are more likely to require smaller numbers of labels, often at short notice, are better served by printers that specialise in short run printing. Not only will they experience a quicker turnaround time, they will also receive better value for money. This is due to the fact that digital printers do not need setting up in the way that presses using more traditional methods have to be. The reduction in set-up time and the costs involved makes short run digital printing more economical.
3. Specialist Requirements
Your final consideration should focus on your specific product and any specialist requirements that you may have. If for example you are a producer of food, such as jams or chutneys, you may require labelling that is classed as being ‘food safe’. In such instances you must check that the label manufacturer has been approved by the FDA. Or, if you make garden ornaments and sell direct to garden centres, where your products will be displayed outside, you may require labels that are weatherproof.
There are numerous other factors that could impact on how effectively your labels perform for you, from whether they are able to withstand high temperatures they encounter, to being scratch resistant. So take your time to consider exactly where your products will be displayed and any special requirements as a result of their placement. If you are still unsure then it is a wise move to get in touch with an experienced label printer and ask them for advice.
This helpful business advice was sponsored by Mercian Labels – specialists in printed labels.