The importance of the culture of a business is oftentimes underestimated.
Culture can set the course of a business and determine how your employees will act. Some of the most successful businesses such as Google and Apple have a very distinctive culture that filters down to every level of the organisation.
“A happy atmosphere is something that customers pick up on.”
That quote was by Tom Farmer, the CEO of Kwik-Fit, another successful company that has a very distinct culture. Happy, cheerful and helpful employees form the basis of most of their advertising.