It’s well-known that the majority of small businesses affected by natural disasters never get to open their doors again. Usually either too much is lost or the business had insufficient insurance to cover the cost of damages, so they could never replace what was lost.
This interesting interview on The Guardian Small Business Network is with business owners that have defied the odds and come back from natural disasters like flooding and fire so that they could continue trading.
What do you think makes them different to most businesses that are casualties of natural disasters and end up shutting up shop? Were they just lucky or is it something more than that?