Importance of Business Cards for Small and Medium Sized Businesses

Importance of Business Cards for Small and Medium Sized Businesses

Business cards are a highly effective marketing tool and are the best way of passing on your contact details to new and existing customers. Printed business cards are often the first impression new contacts will have of your business. Business cards add credibility to your business, if you choose not to have them customers may wonder why – is it because you aren’t a real business? They are a cost-effective and affordable form of advertising. It is quick and easy to order printed business cards with many companies offering high quality printing services online.

A successful business card conveys a professional and trustworthy image. When attending networking or industry events you will get given numerous business cards from people but how many do you actually keep hold of after the event? You want your business card to be memorable and not just discarded with a pile of other cards. So how do you get the most out of your business card and ensure people keep hold of them for future reference? We have compiled our top tips for designing a successful business card.

Top tips for a successful business card:

– Business cards convey your brand message and image to potential customers. Think about what information you want to include.
– Double check all of your contact details and information. A business card would be completely pointless if you had the wrong phone number or email address printed on it.
– Keep the layout simple – a cluttered business card can make the important information such as your email address difficult to find. If customers can’t find the information they are looking for, they will simply use another business.
– Use a standard card size. A standard UK business card is 85mm x 55mm. If you keep within this size it will fit in a card holder or wallet for easy access.
– Include an extra added white area around the perimeter of your design if you are designing them online. Making sure the text is not closer than 3mm from the edge will prevent any text getting cut off.
– A simple design is often the most effective and will make sure the information stands out.
– Use a colour scheme specific to your business and include your business logo if you have one.
– Including a logo and business colours creates a strong brand image and identity.
– Business cards are a visual reminder of what services your business offers – think about the finish and paper quality to make your business stand out. There are a wide variety of finishes to choose from including a matt finish, uncoated or a U.V varnish.
– If you have lots of information that you wish to include – consider a double-sided business card. Using both sides of a business card looks much cleaner and is easier to read than squashing all of the information onto one side.
– Studies have revealed that adding an image to your business card can make it more memorable.

Once you have decided on the look and layout of your business card and the finish it is worth thinking about printed letterheads and compliment slips to go with them. Using a consistent design and colour scheme across all of your printed business stationary will add to your brand identity and create a coherent and professional image.

This helpful business advice was sponsored by Printworks.

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