Richard Dawkins defined the concept of a meme in his 1976 book The Selfish Gene as a way to “explain the way cultural information spreads“. With the advent of the Internet Meme, the term has become a part of popular culture itself. There is now even an “Idiot’s Guide” for memes!
This infographic is an interesting look at Internet Memes and how to harness their power for your business. If you want to go viral, there are not many better ways to do it than via a meme.